Advertising company Outbrain adds new integration to ease data management
Posted on 13 March 2020
Outbrain, a native advertising solution, announced on Tuesday a new integration with the marketing report platform Supermetrics. The integration will allow Outbrain users to create automated ad performance reports within Google Data Studio, Google Sheets, Microsoft Excel and other business intelligence tools supported by Supermetrics.
Managing data is an ongoing challenge for marketers, with many struggling to determine exactly what data is available, where it lives, and how to leverage it for campaign activations. Being able to integrate ad data from Outbrain into Supermetrics’ reporting system allows advertisers to streamline their “data-wrangling” efforts. One marketer who has been using Supermetrics for their Outbrain campaign reports said it improved their overall performance by, at least, 15%.