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Rise of Sports Analytics in India
Published on 25 May 2023
by Sanket Khare, Data Scientist

Sports analytics is the process of collectingand analyzing data to gain insights into sports performance, strategy, and fanengagement. In India, the sports analytics market is growing rapidly, driven bythe increasing popularity of sports, the growing availability of data, and therising investment in sports technology.

The development of sports analytics in Indiacan be traced back to the early 2000s, when a few companies began to offer dataanalytics services to sports teams and leagues. However, it was the advent ofthe Indian Premier League (IPL) in 2008 that truly catalyzed the integration ofadvanced analytics into Indian sports. Over the years, the application ofsports analytics expanded beyond cricket. The Pro Kabaddi League, Indian SuperLeague (football), and Premier Badminton League, among others, embraceddata-driven decision-making.

The rise of sports analytics in India ishaving a positive impact on the sports industry. It is helping teams andleagues to improve their performance, fans to engage more with sports, andbusinesses to make more informed decisions. The future of sports analytics inIndia is bright, and it is expected to play an increasingly important role inthe sports industry in the years to come.

Here are some of the benefits of using sportsanalytics:

?      Improved performance: Sports analytics canhelp teams and leagues to improve their performance by identifying areas wherethey can improve. For example, teams can use data to track player performance,identify weaknesses in their game plan, and develop strategies to improve theirchances of winning.

?      Increased fan engagement: Sports analytics canhelp fans to engage more with sports by providing them with insights into thegame that they would not otherwise have. For example, fans can use data totrack their favorite players, learn about the history of their favorite teams,and make predictions about the outcome of games.

?      Better decision-making: Sports analytics canhelp businesses to make better decisions by providing them with data-driveninsights. For example, businesses can use data to identify new markets, developnew products, and improve their marketing campaigns.

Softwares such as Python, Stata, R, Tableauand Julia are used on a large scale nowadays to analyze and interpret data related to sports performance, playerstatistics, team strategies, and more. A few libraries in R that are used widely for Sports Analytics are cricketr, nbastatR, baseballr and other basic libaries such as stats, dplyr, ggplot2.

The future of sports analytics in India isbright, and it is expected to play an increasingly important role in the sportsindustry in the years to come.