Digital marketing is changing with Big data and AI
Posted on 17 June 2019
Nowadays, new information is being published on the internet at an exponential rate. Search engines like Google have had to think about how they would manage the content online. This has led to search engines transforming content into easily quantifiable and analyzable data. For marketing companies, the level of detailed information that big data together with content analytics tools powered by AI.
Here’s how big data and AI are changing marketing in the digital landscape.
1.Big Data and AI Provide Better Insights
The primary use of big data in the context of marketing is understanding the target demographic. Being able to know customer attributes, preferences and behaviors in the digital space allows businesses to create more efficient marketing campaigns. This gives them a higher chance of converting clicks into actual sales.
2.Increasing Shift towards Targeted Marketing
Because analytics tools are becoming more and more precise at trawling through thousands and thousands of data in a short period of time, there has been a growing desire for businesses to use targeted marketing.
Targeted marketing makes sense for businesses because rather than spend millions of dollars trying to appeal to a wider reach without a guarantee of a good conversion rate, custom analytics tools are able to use big data and AI to determine which particular web users are interested in products that businesses offer.
3.Social Media Data is More Important
The bigger the amount of data, the better the analysis of trends and patterns. Nowhere else is there a huge amount of data than in social media. As the number of users on social media outlets like Facebook, Twitter, and Instagram increase on a daily basis, this provides businesses with an outlet for marketing their products and services.
Here’s how big data and AI are changing marketing in the digital landscape.
1.Big Data and AI Provide Better Insights
The primary use of big data in the context of marketing is understanding the target demographic. Being able to know customer attributes, preferences and behaviours in the digital space allows businesses to create more efficient marketing campaigns.
2.Increasing Shift towards Targeted Marketing
Targeted marketing makes sense for businesses because rather than spend millions of dollars trying to appeal to a wider reach without a guarantee of a good conversion rate, custom analytics tools are able to use big data and AI to determine which particular web users are interested in products that businesses offer.
3.Social Media Data is More Important
The bigger the amount of data, the better the analysis of trends and patterns. Nowhere else is there a huge amount of data than in social media. As the number of users on social media outlets like Facebook, Twitter, and Instagram increase on a daily basis, this provides businesses with an outlet for marketing their products and services.